The button "+1" will kill "Likes"

BuySocials

  The search giant has taken one more step on a way to "socialization" and has added function "+1" which in any sense is analog of button "Like" from Facebook - behind that only an exception that is built in directly search.

Everyone can voluntary test today already new "counter", but any user Google will shortly see an icon "+1" near to each result of search delivery. Pressing the button, the user as though will publicly approve the reference, and this action will influence personal search delivery of the person, advertising which he sees, and also will be displayed on a corresponding tab in a profile of user Google.

Earlier Google already has added some "social" features, for example, for quite some time now references have started to influence search in twits friends, however last innovation it not only attempt to improve search.

After Facebook, Google will advance the button on others, in particular news, sites. However, it is necessary to the company поднапрячься to overtake Zuckerberg - button "Like" costs on more than 2 million pages. Besides, Google should compete also with itself. Service Buzz started one year ago though didn't become very popular, nevertheless has developed audience, therefore on many serious news sites and blogs there is a button with the same name.

At some development of idea, the button "+1" can become serious threat for and so hardly live services of social bookmarks of type Digg or Delicious which have on itself a problem of absence of stimulus for the user to use them.

Besides, the company can receive real benefit from this innovation - the more the person  will click "+1", the it is possible target under it advertising more precisely. By the way, from Google too it will be possible to award references "+1" and then they will be necessarily shown your friends.

It is possible to expect the big success at this button among Russian-speaking users among whom the in itself term "+1" has got accustomed for a long time as the laconic comment-approval.

But it is not necessary and to forget that experience ииновационной Google activity in a social field last years isn't too successful. At first there was a failure of universal system of authorization Friend Connect, then - a substitute failure electronic mails Wave. And last year Google has pleased users with rather strange chat-service Buzz which didn't become very much popular.