The button "+1" will kill "Likes"

BuySocials

  The search giant has taken one more step on a way to "socialization" and has added function "+1" which in any sense is analog of button "Like" from Facebook - behind that only an exception that is built in directly search.

Everyone can voluntary test today already new "counter", but any user Google will shortly see an icon "+1" near to each result of search delivery. Pressing the button, the user as though will publicly approve the reference, and this action will influence personal search delivery of the person, advertising which he sees, and also will be displayed on a corresponding tab in a profile of user Google.

Earlier Google already has added some "social" features, for example, for quite some time now references have started to influence search in twits friends, however last innovation it not only attempt to improve search.

After Facebook, Google will advance the button on others, in particular news, sites. However, it is necessary to the company поднапрячься to overtake Zuckerberg - button "Like" costs on more than 2 million pages. Besides, Google should compete also with itself. Service Buzz started one year ago though didn't become very popular, nevertheless has developed audience, therefore on many serious news sites and blogs there is a button with the same name.

At some development of idea, the button "+1" can become serious threat for and so hardly live services of social bookmarks of type Digg or Delicious which have on itself a problem of absence of stimulus for the user to use them.

Besides, the company can receive real benefit from this innovation - the more the person  will click "+1", the it is possible target under it advertising more precisely. By the way, from Google too it will be possible to award references "+1" and then they will be necessarily shown your friends.

It is possible to expect the big success at this button among Russian-speaking users among whom the in itself term "+1" has got accustomed for a long time as the laconic comment-approval.

But it is not necessary and to forget that experience ииновационной Google activity in a social field last years isn't too successful. At first there was a failure of universal system of authorization Friend Connect, then - a substitute failure electronic mails Wave. And last year Google has pleased users with rather strange chat-service Buzz which didn't become very much popular.

Button Google +1 is more popular, than Tweet

 


  In spite of the fact that button Google+1 has appeared no more than month back, web resources establish it much more often, than button Tweet of popular service Twitter. During research, employees BrightEdge have analysed more than thousand sites and have found out that the percent of the resources which have placed with the button +1 for last two week, has grown on 33 %. Besides, research has revealed that buttons +1 are established today on 4,4 % of sites from total of the resources placed, in a network the Internet. For comparison - in June of this year it was present only on 3,4 % of sites.

Nevertheless while both Google, and Twitter considerably lag behind from Facebook which plug-ins (basically button Like) can be found on 20 % of the main pages of resources of world web space.

The statistician of popularity of buttons can be tracked on the diagram resulted more low (the note: the data by button Twitter Share should be interpreted concerning button Tweet).
  Speaking about prospects of growth of popularity of the button +1, we will notice that button Like which has appeared in April, 2011, weekly establish about 50 000 web sites. At the same time button Tweet which has appeared in August of last year, is for the present too far from similar results.

Google upgraded button Google +1

   Google has made an upgrade of the button +1, allowing to load page on which it is established faster. Speed of occurrence and button reaction has increased in 3 times, it is reached at the expense of use of a new asynchronous code: the web page continues to be loaded, while the browser downloads java script for +1, thus parallel loading doesn't allow to HTTP-inquiry of the button to increase the general time of loading of page.

That who already uses the button +1 on the sites, it is necessary to update the code established on pages. To make from it is possible having received it on page of the designer of the button +1.

Keywords on theme Google проапгрейдил button Google +1: Google, button Google +1, updating of button Google +1

Google +1 became more popular than button Tweet

Button Google +1 became accessible to web designers only about one month back, but she already has had time to become more popular than button Tweet which fans of online service of micro-blogs Twitter use.

Employees SEO of the provider for corporate platforms BrightEdge have analyzed about 10 000 largest sites on the Internet and have found out that within last several weeks the button +1 became more popular for 33 percent. The company has found out that +1 is actively used on 4,4 % of these sites, in comparison with 3,6 % in June. In the meantime plug-in Twitter is displayed on 3,4 % of sites. Buttons Google and Twitter far behind of child Facebook whose “is pleasant To me” is approximately on 20 % of pages.

Now let's compare dynamics of development +1 and “it is pleasant To me”. Button Facebook has appeared on 50 thousand sites a week later after the company declared release of a corresponding plug-in. Every month it appears on 100 000 sites.

Representatives Google have refused to make comments on this data.

Google +1 and Facebook Like : Similarities and distinctions

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        Buttons Google +1 and Facebook like have much in common. The idea of the button +1 isn't new or unusual to the user. Nevertheless, Google declares that for this button new ways of use are planned some. In this article similarities and distinctions between Google +1 and Facebook like, and also possibility of occurrence of new social service to which creation Google so long aspired are considered.

 One of the main differences between Google +1 and Facebook like is a speed of distribution of news. In Facebook when you want to share the reference to page or a site, a post it becomes accessible to friends by means of friends-tapes or a wall. As a result, news extends for the short period of time. Unfortunately, it is the temporary effect decreasing as news becomes outdated.

 Google +1 works in another way. If you плюсуете any page, and one of your friends/contacts finds this page in results of search delivery and sees that the page was pleasant to you, it raises possibility of that he will click the link. Thus, for display of effect of the button +1 it is required to more time, than in a case with Facebook like.

Buttons Facebook like are accessible not only on site Facebook, but also on millions other sites. As web masters in a course of effect which is rendered by social media on advancement. They establish them on pages of the sites. And, as a result, more than 30 billion posts a month extend through Facebook, and buttons Facebook like become real necessity for each web site.

How to add button Google Plus One on the site

                                                                              

 What button Google Plus One gives? For example, visitors of your site liked any article (news, page of the goods, service etc.). If you providently add button Google Plus One on pages of the site visitors can click it on the pleasant page.
What occurs further? And further friends of your readers in search results Google will see, who has already shared any page. Besides, you can see marks about pages for which you voted, that is it will be easier to search for the necessary information.
 As it is clear from the comment, the first part of a code needs to be inserted in limits тега <head> or to closing тега </body> in HTML a code of your site. The second part of a code - it is direct in that place where button Google +1 on your site will be deduced.
 Rates, we will test, as the button works. For an example I have added button Google +1 on the English-speaking blog buyyoutubeview and have voted for article 10 Ways to Buying Facebook Fans. I think, article can be found inquiry in Google «Buying Facebook Fans». Indeed. In results of delivery under the page description already there is a message that I already haven't ed it:

What is google plus one?

Google has presented the variant Of button "is pleasant", Google Plus One !
  Strategy of the largest Internet searcher on transformation of mullions-strong community of users of the services into a social network starts to find more and more concrete outlines. The day before Google declared in an official blog the beginning of public testing of the function "Google Plus One " allowing users to mark search results and the references in the Network as pleasant. Hearings about this project have gone last year.

                                                                            
 The function which yet has been not included for all users, it is necessary to activate on page of experimental services of search Google. After inclusion near to each of search results there will be a button "+1". By pressing it the user keeps in the profile Google the data that the given reference is interesting or useful. After that, if the similar search inquiry will be entered by someone from its contacts in Google, about the chosen reference there will be a corresponding mark. If the reference wasn'ted by someone who isn't present in your contacts, the searcher will display quantity of marks "Google Plus One" for search given result.
 Buttons "+1" will appear not only near search results, but also at advertisements - it is supposed that better and demanded advertising from it will win. As marks Google, in the future for identification of communications with others users will be used not only contacts from Gmail, Google Talk, Buzz, Reader etc., but also other "signals" - for example from mutual фоловеров in Twitter.